The ‘Rhythm of the Universiade, Beauty and Communion’ is a sports culture PSA created for the 31st World University Summer Games. The advertisement aims to show the purpose of the Games, which is ‘Youth and Health, Sports and Mutual Learning, Beauty and Communion’, and to convey the positive values of sports culture.​

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广播公益广告《大运律动，美美与共》是为第31届世界大学生夏季运动会创作的体育文化公益广告作品。广告旨在展现大运会“青春健康、体育互鉴、美美与共”的宗旨，传递积极向上的体育文化价值观。

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Works were displayed on China Education Network Television and the Ministry of Education of the People's Republic of China.

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Outstanding Production Award in the Collection and Display of Sports and Cultural Public Service Advertisements for Global University Students

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Outstanding Award of the 5th Beijing International Public Service Advertising Conference Creativity Collection Competition​​ / Beijing International Creativity Award

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作品于中国教育网络电视台、中华人民共和国教育部公示展出

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获全球大学生体育文化公益广告作品征集与展示活动 优秀制作奖

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第五届北京国际公益广告大会创意征集大赛/北京国际创意奖  优秀奖​

The radio PSA ‘Ocean Culture and Tourism: A Summer of Pleasure’ was aired on Beijing Radio and Television. The advertisement is presented in a friendly and energetic style, featuring beach sports season, seaside movie week, seaside reading club, beach theatre festival and wave music festival, and forming a vivid and colourful scene of ocean culture and tourism through sound effects and effect materials.

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广播公益广告《海洋文旅 愉悦一夏》于北京广播电视台播出。广告以有亲和力和活力满满的风格呈现，以海滩运动季、海边电影周、海畔阅读会、沙滩戏剧节、海浪音乐节为主线，通过音效和效果素材，形成生动而多彩的海洋文旅场景。

The radio advert ‘Beijing-Tianjin-Hebei - Sound Impressions’ is a targeted thematic PSA created to commemorate the 10th anniversary of General Secretary Xi Jinping's visit to Beijing and his ‘2-26’ speech, as well as the 10th anniversary of the Beijing-Tianjin-Hebei coordinated development. The work was broadcasted by Beijing Radio and Television Station. Taking the Grand Canal as a clue, the work explores typical things in Beijing, Tianjin and Hebei in the form of ‘sound travel’, linking up the achievements and typical symbols of each place with auditory narratives.​

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《京津冀·声音印象》是为纪念习近平总书记视察北京暨发表“2·26”讲话十周年、京津冀协同发展十周年而创作的定向主题公益广告，广告于北京广播电视台公开播出。作品以大运河为线索，作品以“声音旅行”的方式，发掘京津冀三地的典型事物，以听觉叙事串联起各地的成就实践与典型标志。​

Participated in the Beijing-Tianjin-Hebei Synergy Development 10th Anniversary Public Service Announcement Collection and Exhibition

Won the Silver Award of Beijing International Creativity Award​

参与京津冀协同发展十周年公益广告征集展播

获北京国际创意奖 银奖

The advert was aired publicly on Beijing Radio and Television Station, reflecting the transmission of outstanding traditional Chinese culture and the spread of the Beijing flavour culture theme of radio public service announcements. The work is based on the theme of drums, one of China's ancient percussion instruments, and shows the diverse charms of Chinese (Beijing-style) drum culture.

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广告《京华“鼓”韵》于北京广播电视台公开播出，反映中华优秀传统文化传承与传播京味文化主题广播公益广告。该作品以中国古老的打击乐器之一——鼓为主题，展现了中华（京味）鼓文化的多样魅力。

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​The advert was awarded the Beijing Municipal Radio and Television Bureau 2024 Beijing Municipal Radio and Television Public Welfare Advertisement Special Funds Support Project broadcasting category one support.

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获北京市广播电视局 2024年北京市广播电视公益广告专项资金扶持项目广播一类扶持。

This is a radio PSA on the theme of respecting the elderly presented in a science fiction, gentle tone. The theme of respecting, loving and helping the elderly is presented through immersive sound-scene reenactments and vivid character dialogues. From the phone scenes of soldiers paying tribute to veterans and family reunions to the caring care in hospitals, the advert advocates the whole society to join hands to pass on the culture of filial piety to the elderly and promote Chinese virtues.

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这是一则以科普、温和的语气呈现的敬老主题的广播公益广告。通过沉浸式的声音场景重现和生动的人物对话，展现了敬老、爱老、助老的主题。从军人向老兵致敬、家庭团聚的电话场景，到医院的关爱呵护，广告倡导全社会共同携手，传承孝老文化，弘扬中华美德。

The Great Search for Trendy Sports is aired publicly on Beijing Radio and Television. Featuring a sense of entertainment and variety, it is presented by youthful male and female broadcasters and combines suspenseful, detective-type music with positive, sporty music. It guides listeners to participate in the National Fitness Day, emphasises scientific training and safe driving, and concludes with an uplifting call for young people to get moving and welcome a healthy life together.

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《潮流运动大搜索》于北京广播电视台公开播出。以娱乐感和综艺感为主，由年轻态的男、女播呈现，结合悬疑、侦探类型音乐和积极向上的运动型音乐。引导听众参与全民健身日，强调科学训练、安全驾控，最后振奋呼吁年轻人动起来，共迎健康生活。

The advert, which was publicly aired on Beijing Radio and Television, showcases the convenience and intelligent experiences brought about by the digital era and the increasing sophistication of digital scenarios in life. Through scenes of mobile communication, online e-commerce, e-payment and digital entertainment, it emphasises that digital life has been integrated into people's daily life. It calls on everyone to integrate into the digital era, build a digital China, create a digital Beijing and embrace digital life.

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广告于北京广播电视台公开播出，广告中展示了数字化时代带来的便利和智能化体验，以及数字场景在生活中的日益完善。通过移动通信、网络电商、电子支付和数字娱乐等场景，强调了数字化生活已经融入人们的日常。呼吁大家共同融入数字时代，建设数字中国，打造数字北京，拥抱数字生活。

The advertisement adopts original music, and the music melody is arranged in a scale from DO to SO consisting of five tones, showcasing five typical Beijing performing arts and Beijing stage performance forms one by one, with each note representing a unique form of Beijing cultural expression, ranging from traditional Peking Opera, opera, modern drama and popular dance performances, each of which demonstrates the rich and colourful cultural heritage of Beijing and the diversity of the performing arts market. At the same time, the theme of ‘Performing Arts’ is echoed by the ‘rhythmic movement of sound’. It is a one-minute glimpse of the colourful appearance of the performing arts capital.

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广告采用原创音乐，音乐旋律思路为从DO到SO由五个音所组成音阶排列，逐一展示五个典型京味演艺与北京舞台演艺形式，每个音符代表一种独特的京味文化表现形式，从传统的京剧、评弹到现代的话剧，以及流行的舞蹈演出，每一种都展现了北京丰富多彩的文化底蕴和演艺市场的多样性。同时用“音律律动”呼应“演艺”这个主题。以一分钟掠影展现着演艺之都的多彩风貌。